
Nags Head, NC (PRWeb) 24, Ιαν. 2012
After six months of strategic planning and design, Stan White Realtys OuterBanksRentals.com went live in late December 2011 just in time for the new year and 2012 for holiday booking season.
The new website is a product of Stan White Realtys collaboration with Visual Data Systems. Based in Columbia, MD, Visual Data Systems is one of the holidays industrys leaders in web design, online marketing, technology solutions, and consulting. The expansion of an existing relationship with Visual Data Systems, Stan White Realty entered the Internet service provider for a major redesign of OuterBanksRentals.com. For industry, Vacation, has been estimated that at least half of all transactions made online. The importance of a user-friendly, aesthetically pleasing website is critical. Competition in our area is tough, says John White, CEO of Stan White Realty, when it comes to marketing in our industry, the site is the most important feature. Less than a makeover and a more complete review, redesign and the launch was a major effort for both parties. We had many changes to make, very close to do, says White. Kelly Hurley, COO of Visual Data Systems, a project called the most comprehensive building weve ever done.
Featured in the new website has many essential that the former version did not have, such as Live Chat help, real estate sites that use Google Maps, a cost estimator tool reviews, a typical shopping cart, and to share with a friend tools. Moreover, the new website offers innovative features like a custom builder brochure where users can create and then print or email a custom brochure featuring their favorite choices, and last minute deals, where visitors can submit Tenders for arrivals taking place within three weeks. The site also features GuestWeb and OwnerWeb, the products of local social, Inc, a North Carolina based company specializing in software, technology and data management systems for rental managers. GuestWeb was one of the most anticipated features of the new site, and serves as an online dashboard that allows users to easily add and decline optional packages, sign the lease agreement, calculate totals and make payments online . Our customers love how much easier it is to your GuestWeb, says Heather Care, General Manager of Stan White Realty.
The new site has been well received. Owners are happy, our customers are happy. This was the ultimate goal and I think will make a huge difference, says White. Stan White Realtys reservations are already more than this time last year, with 23% more visits. With the help of new content and Visual datas search engine optimization services, the new site has already jumped three rankings in Google for the search term top, with 37% more organic traffic from Google than last year. Increasing our exposure in Google was one of the biggest priorities we said White. The start was very exciting for us, but I think seeing the site go up the ranks in Google will be even more rewarding.
According to White, the new site to serve as an indicator and a preview of the many changes that the company has in store for 2012 and subsequent years. Weve listened to our guests and owners more than ever, and the new website was built upon that feedback. Stan White Realty was voted “Best of the Beach” in the category of property management four years in a row from 2002-2006 by the Journal of the Virginia Coast pilots. They were ready to be the best of the beach again, “says White,« and would do whatever it takes to get there.
For over 35 years, Stan White Realty & Construction, Inc specializes in renting, managing, building and remodeling homes for vacation in Outer Banks of North Carolina. Family owned and operated, offering availability for more than five hundred Outer Banks vacation rentals, including Nags Head, Duck, Corolla, Southern Coast, Kill Devil Hills, and Roanoke Island.
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